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April 2017 Volume 13 Issue 4

The Write Stuff April 2017  Volume 13 Issue 4 Readers Speak: Good Writing Matters My article last month about whether good writing matters hit a nerve with several readers who took the time to send me their thoughts on the subject. It’s reassuring I’m not...

March 2017 Volume 13 Issue 3

The Write Stuff March 2017  Volume 13 Issue 3   Does Good Writing Even Matter? For many years, employers have lamented that college graduates often lack good writing skills. Combined with the rising popularity of social media, and the fact that many people...

February 2017 Volume 13 Issue 2

The Write Stuff February 2017  Volume 13 Issue 2   Write Better E-mails Are you losing business because your e-mails come across as unprofessional? Here are some tips to overcome that issue. 1. Focus on the subject line. Make it compelling, especially if you’re...

January 2017 Volume 13 Issue 1

The Write Stuff January 2017  Volume 13 Issue 1   Let It Flow One of the biggest issues I see in business writing is copy flow. All the information might be there, but the way it’s presented makes it difficult to read or follow. If I had a dollar for every...

December 2016 Volume 12 Issue 12

The Write Stuff December 2016  Volume 12 Issue 12   My Personal Top 10 As the year winds to a close, a lot of top 10 lists pop up: best movies, best books, best restaurants, and so on. My list consists of the top 10 mistakes I’ve seen this year during my...

November 2016 Volume 12 Issue 11

The Write Stuff November 2016  Volume 12 Issue 11 Fly the W   If you thought last month’s issue was baseball related, you haven’t seen anything yet. Yes, I’m still on cloud nine regarding the Cubs’ dramatic World Series win. Does the...

October 2016 Volume 12 Issue 9

The Write Stuff October 2016  Volume 12 Issue 9 Revisiting Some Basics   Social media has changed our lives in many ways, some good and some not so good. In the latter category is the fact that people seem to have forgotten a lot of basic English learned in...

September 2016 Volume 12 Issue 8

The Write Stuff September 2016  Volume 12 Issue 8 Communications 101: Email, Phone or Text?   I admit it: I learned to type on a typewriter; I’ve used carbon paper and a rotary phone with a handset attached to the base by a curly cord; and I was skeptical...

August 2016 Volume 12 Issue 7

The Write Stuff August 2016  Volume 12 Issue 7 Don’t Shoot the Messenger (Even if it Seems Appropriate)   Is it more important to have flawless copy or a compelling message? Ideally, you have both, but if I was forced to choose, you might be surprised to...

July 2016 Volume 12 Issue 6

The Write Stuff July 2016  Volume 12 Issue 5 Bye Bye Keyword Stuffing: Part 2   Last month, we focused on Google’s Latent Semantic Indexing (LSI), citing an article from Brandgfx. Now, as promised, we move on to discussing how to...

June 2016 Volume 12 Issue 5

The Write Stuff June 2016  Volume 12 Issue 6 Bye Bye Keyword Stuffing: Part 1   For a long time, I’ve been warning clients about the danger of writing copy more geared for search engines than site visitors. Happily, the days of keyword stuffing — creating...

May 2016 Volume 12 Issue 4

The Write Stuff May 2016  Volume 12 Issue 4 To Blog or Not to Blog   I know plenty of people who wonder if they should be blogging. The answer is yes if you have interesting things to say, you’re interested in opening a dialogue with current and...

April 2016 Volume 12 Issue 3

The Write Stuff  April 2016  Volume 12 Issue 3 Don’t Be Fooled By Spellcheck   I’ve said it before and I’ll say it again: it’s not a good idea to assume every suggestion made by Microsoft Word’s spelling and grammar check...

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Adrienne is a crucial extension of our firm’s development team. She participates in complex projects and consistently delivers superb copy. Her follow-through is 100% and we look forward to counting on her expertise for years to come.

Andrea Larson

Principal, Elure Marketing Group

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