The Write Stuff
May 2012 Volume 8 Issue 5
Just Shoot Me (With Bullet Points)
Bullet points are one of the handiest tools in your writing arsenal, especially if your copy will be viewed online. They’re a fabulous alternative to providing a list of items within a paragraph, because they:
Take note that I introduced the list above with a colon, the first word of each bullet point is capitalized, and none of them end with a period or comma. These bullet points also pass the consistency test (they make, they provide, they offer), something I often find lacking in my clients’ copy.
Here’s an example of what not to do:
The only way the Cubs are going to become a championship team is by:
The third bullet fails the consistency test (by having, by improving, by play); it should begin with “playing.”
Another issue I see with bullet points is beginning each one with the same word or words, a situation that can be rather easily rectified.
Here’s the “no” example:
It’s going to be a long season if:
What’s the better alternative?
It’s going to be a long season if the Cubs don’t:
Instead of repeating “the Cubs don’t” in each bullet point, those words introduce the list, resulting in shorter, more compelling copy.
Do you know businesses that could benefit from my writing or editing expertise? I’ll treat your referrals like gold.
adriennemoch.com • firstname.lastname@example.org • 619-291-4645