The Write Stuff
May 2011 Volume 7 Issue 5
5 Tips for Better E-mails
Do you consider e-mail your communications vehicle of choice? You’re not alone if you do, but unfortunately, as e-mail’s popularity has grown, so has its abuse…and I’m speaking of messaging and grammar rather than spam. Here are five easy tips you can use to ensure you’re writing professional e-mails.
1. Write a compelling subject line. Be as specific as possible, especially when communicating with someone who won’t recognize your e-mail address. “Proposal for Writing Services,” for instance, is better than “Proposal.”
2. Be brief. E-mails aren’t intended for lengthy communication; think about editing your message or providing an attachment if what you have to say runs longer than two or three short paragraphs.
3. Get quickly to your point. Don’t bury your “lead,” or your readers may overlook it. For instance, if you’re sending out an e-mail to remind people of a registration date, note that first, and follow it with supporting details.
4. Proofread! Yes, it’s “just” an e-mail…but do you really want to run the risk of having colleagues, clients or potential clients judge you unkindly if your messages contain typos or grammar mistakes?
5. Provide your contact information. I can’t be the only person who’s searched unsuccessfully to find a phone number for someone who’s sent me an e-mail. Make it easy for e-mail recipients to respond to you in the way they prefer, which may be by phone.
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